AI in B2B sales
How to deploy AI agents inside sales workflows without breaking the things that make sales human.
Most B2B sales teams are still asking whether AI is reliable enough to deploy.
Topics
Three threads that run through the essays.
I write about three things, and most essays sit on the seam between two of them. AI in B2B sales is the operator question of the year. Founder lessons are the small recurring mistakes that compound. Video as the default is the format choice that makes the human side of sales legible at scale.
Each topic page below collects every essay tagged with that thread, plus a short operator-honest framing of what I am actually watching for. The full archive is reverse-chronological if you prefer chronology to thread.
Founder lessons
What surviving SaaS-CEO mistakes has actually taught me about pricing, hiring, and distribution.
These are the lessons I would have wanted earlier in my career.
Video as the B2B default
Why personalized video is becoming the default outreach mode for B2B sales teams.
Email response rates have collapsed under the weight of generic outreach at industrial scale.