About

I'm Abe Dearmer, the CEO of Sendspark. I write essays from an operator on AI deployment in B2B sales: where it works, where it breaks, and where the human-in-the-loop still matters more than most vendors will admit.

My day job is building Sendspark — the video personalization at scale platform that B2B sales teams use to make outreach feel like 1:1 even when it's running across thousands of accounts. The blog is where I work out the harder questions a CEO has no one to ask: pricing decisions you set once and never revisit, the handoffs where deals leak, the lessons that survive when the platform under your business shifts.

What you'll find here

One essay a week. Topics rotate, but they cluster around three threads:

• AI in B2B sales — agents, vendor evaluation, the no-list before the yes-list, the management problem that's bigger than the capability problem.
• Founder lessons — pricing as the most under-revisited decision, hiring shape, distribution as moat, the small mistakes that compound.
• Video as the B2B default — why personalized video moved from "nice to have" to "what reps reach for first."

What you won't find

No politics. No motivational filler. No AI doom or hype without a B2B operator angle. No press-release prose ("excited to announce"). I try to keep the essays specific enough that a sales leader could act on them by Monday morning.

Elsewhere

I post short-form thinking on LinkedIn almost daily. Code lives on GitHub. Sendspark is at sendspark.com.